Job Description

About Us:

Eddy Pump is a fast-growing international engineering and manufacturing company that sells B2B to some of the largest mining, oil, and construction companies in the world. Our commitment to innovation and excellence drives our success in the market. As we continue to expand our digital presence, we are seeking a talented and experienced Content Writer to join our team.

Job Summary:

As a Content Writer at Eddy Pump, you will play a crucial role in identifying, researching, and producing content relevant to our target audience. You will utilize various multimedia tools to create engaging and appealing content. This role involves editing, writing, and publishing content across different platforms to enhance our online visibility and engage our audience.

Key Responsibilities:

Content Creation and Management:

Write, edit, and proofread content for websites, blogs, articles, social media, email campaigns, and other digital channels. Develop content that is clear, concise, and tailored to the target audience. Create engaging headlines and body copy that will capture the attention of the target audience. Regularly update and refresh website content to ensure accuracy and relevance.

Industry News and Research:

Edit and rewrite news from the pumping and dredging industry worldwide. Conduct keyword-based news hunting over the internet. Conduct interviews with industry experts to generate insightful content. Research and analyze industry trends to produce relevant whitepapers. Stay up-to-date with industry trends and news to ensure content is relevant and timely.

SEO Optimization:

Conduct keyword research to identify opportunities for improving search engine rankings. Optimize website content, meta tags, and on-page elements for SEO. Monitor and analyze website traffic, rankings, and user behavior using SEO tools. Develop and implement SEO strategies to increase organic traffic and conversions.

Marketing and Social Media:

Write marketing content for social media platforms like LinkedIn, Twitter, and Facebook, and email marketing. Assist in the editing, preparation, and timely dispatch of newsletters. Write day-to-day content like mailers, banner content, notifications, etc., and check for grammar and language. Utilize multimedia tools to enhance content engagement and appeal.

Corporate Communication:

Assist the organization in various corporate communication activities. Perform random content jobs that arise as per business requirements.

AI Tool Proficiency and Skills:

Can discern when AI-generated content lacks depth or authenticity--and knows how to revise it to sound natural and authoritative. Skilled in writing and refining prompts for different content types (blog posts, social media, product pages, emails). Ability to "train" AI tools through effective prompting for brand tone, voice, and industry-specific nuance. Proven experience using AI writing tools (e.g., ChatGPT, Jasper, Claude) to generate, refine, or brainstorm content ideas. Ability to craft high-quality AI prompts for specific outcomes (e.g., tone, SEO optimization, summarization, ideation). Experience integrating AI into the content lifecycle: research ? outline ? draft ? edit ? publish.

Qualifications:

Any Graduate with 2-5 years' experience in Content Writing. Proven experience in managing and optimizing content for B2B audiences. Strong understanding of SEO principles and best practices. Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEO plugins. Basic HTML/CSS knowledge for website edits and optimizations. Excellent writing, editing, and proofreading skills. Strong verbal, written, and visual communication and presentation skills. Ability to meet deadlines and work independently in a fast-paced environment. Strong communication and collaboration skills. Attention to detail and commitment to producing high-quality work. Experience in the industrial or B2B sector is a plus.
Job Type: Full-time