Fitelo is one of India's fastest-growing health-tech startups, revolutionizing how people approach weight loss and wellness. With a strong presence across India and globally, we help thousands achieve their health goals through personalized, AI-powered diet and lifestyle plans. Our team thrives on innovation, empathy, and a strong sense of purpose -- if you're ready to make an impact, join us!
About the role:
We are seeking a creative and detail-oriented
Content Writer
to join our marketing and communications team. The ideal candidate will be responsible for producing engaging, well-structured, and SEO-friendly content across multiple channels including blogs, websites, social media, email campaigns, and marketing materials.
Specifically this role will involve:
Write high-quality, SEO-optimized website content for product pages, service pages, landing pages, and other web assets.
Research and produce blogs and articles focused on health, wellness, fitness, and nutrition.
Create educational and engaging content to position Fitelo and Fitty as trusted thought leaders in the wellness space.
Collaborate with the marketing team to develop content calendars aligned with campaigns and SEO goals.
Conduct keyword research and competitor analysis to identify content gaps and opportunities.
Optimize content for maximum organic reach, readability, and conversions.
Track blog performance through analytics and iterate for improvement.
Ideal candidate will have:
Proven experience (1 - 3 years) as a content writer for healthcare or wellness brands.
A strong portfolio of blogs or articles that have successfully driven organic traffic growth.
Knowledge of SEO content writing techniques and keyword research tools.
Excellent command of English grammar and storytelling.
Ability to simplify complex health topics for a broader audience.
Bonus: Experience with content management systems (CMS) like Shopify or WordPress.
Qualifications:
Bachelor's degree in ( Graduate in English, Journalism, Marketing, or a related field)
Job Type: Full-time
Pay: ₹23,000.00 - ₹31,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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