Job Description

Write a copy that is effective, yet simple. Write blurbs, and articles and proofread digital content that meets project goals, as needed. Creative content writing in different forms such as PDFs, Infographics, articles, blogs, case studies, etc. Review stats on an ongoing basis to understand how the copy/content is working and improvise accordingly Liaison with other departments as needed to ensure the content strategy is effectively implemented across channels Create scripts for advertisements and product/service videos Partners with product managers, internal business stakeholders, and functional teams to define content requirements and strategies that best achieve business goals Writes and edits digital content that meets project goals and end-user needs for complex efforts Works with other departments as needed to ensure the content strategy is effectively implemented across channels Ensures online content complies with corporate brand standards, web style guide, legal and compliance Collaborates on the development of content style guides, content and messaging strategies, best practices and processes SEO-driven content and page-off-page SEO content writing Partners with other writers within the organization to leverage and share ideas and make recommendations that apply broadly across multiple channels Reviewers analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies Contribute to marketing campaigns with ideas \xe2\x97\x8f Have a Bachelor\xe2\x80\x99s degree in English, journalism, or a related field; coupled with excellent English proficiency \xe2\x97\x8f Be highly creative and imaginative with an effective writing style that is fresh, consistent and customer-friendly \xe2\x97\x8f Have a flair for writing with an understanding of what works on the internet & social media \xe2\x97\x8f Have good interpersonal skills & the ability to communicate and collaborate effectively \xe2\x97\x8f Be able to work under pressure, consistently meet tight deadlines, and have an eye for detail \xe2\x97\x8f Have a knack for editing and proofreading with good research skills \xe2\x97\x8f Have an interest in commerce, popular culture, and new advertising trends and techniques \xe2\x97\x8f Be knowledgeable about digital marketing tactics, including SEO, email marketing, and web analytics \xe2\x97\x8f Have hands-on experience with Content Management Systems (e.g. WordPress) \xe2\x97\x8f Have a portfolio of published articles \xe2\x97\x8f Have at least two 2 years of relevant work experience in the NBFC/BFSI domain Job Types: Full-time, Permanent Salary: \xe2\x82\xb9300,000.00 - \xe2\x82\xb9500,000.00 per year Schedule:

• Day shift