Job Description

Role: Content Writer (Website + Blog + SEO)
Job Type: Full-Time
Location: Mohali
About Fitty:
Fitty is a new-age wellness brand from Fitelo, a trusted name in Indian health and wellness. We re here to support ambitious young Indians with premium, natural, and convenient weight loss solutions designed for modern, busy lifestyles. Focused on aesthetic goals, Fitty blends effectiveness with ease, all while staying authentic, reliable, and digitally connected to our community.
About the role:
We are seeking a creative and detail-oriented Content Writer to join our marketing and communications team. The ideal candidate will be responsible for producing engaging, well-structured, and SEO-friendly content across multiple channels including blogs, websites, social media, email campaigns, and marketing materials.
Specifically, this role will involve:

• Write and edit clear, engaging, and error-free copy for digital channels (social media, ads, emailers, landing pages, blogs).
• Adapt your writing to Fitty s brand voice: fun, motivating, and credible.
• Translate complex health and fitness concepts into relatable, easy-to-understand narratives.
• Apply SEO best practices to improve content visibility and reach.
• Collaborate with design, marketing, and product teams to create cohesive campaigns.
• Manage multiple projects and meet deadlines in a fast-paced environment.
• Research trends and insights in fitness, wellness, and digital content to keep our copy fresh and relevant.

Ideal candidate will have:

• 2 4 years of professional copywriting/content writing experience (agency or brand side).
• A strong portfolio showcasing digital-first content (social media, ads, blogs, landing pages, emailers).
• Excellent command of grammar, language, and storytelling.
• Bonus: Experience in the fitness, wellness, or lifestyle industry.
• Strong Writing & Editing Craft engaging and error-free content.
• Brand Voice Adaptability Ability to switch tone while staying authentic.
• Digital Copywriting Hands-on experience with social, ads, emailers, and landing pages.
• Creative Storytelling Turn health & fitness concepts into compelling narratives.
• SEO Basics Knowledge of keywords and online visibility.
• Research Skills Simplify complex health/fitness topics for everyday readers.
• Collaboration Work seamlessly with cross-functional teams.
• Time Management Juggle multiple deadlines without losing quality.

Qualifications:
Bachelor s degree in English, Communications, Marketing, Journalism, or related field.

Skills Required