Job Description

Unleashing Creativity: Crafting Compelling Content Strategies for Diverse User Personas

Engage in extensive research to gain profound insights into the diverse user personas who will utilize our platform.

Immerse yourself in understanding the thoughts, interests, and current trends that captivate our users, enabling us to create enriching content.

Craft compelling content strategies tailored for various digital channels, such as Mobile Apps, Websites, Blogs, Vlogs, Social Media, and Emailers.

Implement the finest SEO practices to optimize our content and enhance its visibility.

Collaborate with content management teams, creative teams, and writers, providing guidance and ensuring the seamless implementation of our content strategy.

Develop specifications and create content that resonates with our defined user personas.

Craft captivating content infused with targeted keywords, igniting the readers' curiosity and capturing their attention.

Compose original and persuasive copy for advertisements and social media platforms.

Devise the editorial calendar and propose content ideas for the week, month, and year, working closely with project managers and content teams.

Establish content governance guidelines that dictate the tone, style, and voice of all our content, and ensure their adherence.

Determine the appropriate content format, be it text, images, infographics, videos, reels, etc., for different campaigns across various digital channels.

Foster innovation and ideation to generate top-notch content for comprehensive digital campaigns, fostering consistency across multiple channels.

Track, monitor, and analyze the performance of our content based on various marketing key performance indicators (KPIs).

Ensure that our content strategy aligns with the business objectives and contributes to their fulfillment.

Strategize and enhance content delivery and promotion techniques, continuously seeking improvement.

Regularly conduct content audits to refine our content delivery process and enhance its effectiveness

Qualities of Our Content Expert:

Creative Trailblazer: Possesses the ability to think innovatively, consistently generating groundbreaking content ideas. Community Insight: Demonstrates a deep understanding of the community's interests and preferences, staying attuned to their pulse. Observant Perspective: Possesses keen and perceptive eyes to capture content inspiration from current events and global happenings. Decisive Nature: Exhibits strong decision-making skills when it comes to content production, ensuring high-quality output. Exceptional Writing Skills: Showcases outstanding abilities in ideation, content creation, editing, curation, and presentation. Attention to Detail: Meticulously pays attention to every aspect of content, ensuring accuracy and precision. Grace Under Pressure: Displays the capability to handle pressure gracefully, maintaining composure while delivering outstanding results.
Experience -3+years

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Ability to commute/relocate:

Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

Content writing: 2 years (Required)
Language:

Marathi (Required)
Work Location: In person