who can bring our preschool centers to life through authentic storytelling, on-ground exploration, and parent-centric insights. This role blends writing, field visits, content capture, and behavioral research -- ideal for someone who understands digital trends and loves observing real learning environments.
Key Responsibilities
Content Writing & SEO
Write blogs, articles, and content pieces that are
insightful, parent-friendly, and SEO-optimized
.
Develop narratives around child development, programs, centre experiences, and parent FAQs.
Conduct
keyword research, competitor mapping, and parent trend analysis
to guide content direction.
On-ground Storytelling
Visit centres regularly to observe classrooms, learning routines, events, and interactions.
Collaborate with centre directors, teachers, and parents to uncover unique stories.
Provide monthly insight reports based on field observations and parent behaviour patterns.
Content Capture
Capture high-quality mobile photos/videos showcasing learning moments, events, and center life.
Coordinate with centers to plan shoots and ensure brand, privacy, and safety guidelines are followed.
Supply region-specific content for digital campaigns, newsletters, and social media.
Cross-functional Collaboration
Work closely with design, social media, curriculum, marketing, and operations teams.
Support regional events and parent engagement activities from a content and research lens.
Analytics & Reporting
Maintain trackers for centre visits, collected content, and published outputs.
Analyse blog/SEO performance to understand what resonates with parents.
Recommend content strategies to improve engagement, authenticity, and reach.
Skills & Qualifications
Excellent writing and storytelling ability.
Strong research skills -- understanding parent behaviour, search trends, and TG insights.
Basic SEO, social media, and CMS knowledge.
Creative eye for photography and mobile videography.
Comfortable visiting centres frequently and interacting with teachers, parents, and children.
Ability to work independently, manage timelines, and handle multiple projects.
Background in early childhood education is a plus, but not essential.
please contact -8356004507 or mail-mohini.m@klay.co.in
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
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