Job Description

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We are looking for a creative and detail-oriented Marketing Content Writer to craft engaging, persuasive, and high-quality content that drives brand awareness and student enrollment. This role involves creating marketing material across multiple channels, with a strong focus on product positioning, audience targeting, and conversion-driven content.

Key Responsibilities:Research and create compelling content tailored to the target market for academic program promotion across websites, banners, marketing copies, and social media. Write blogs, articles, and other long-form content for content marketing initiatives. Develop persuasive email campaign content aimed at increasing conversions (logins, applications, and payments). Understand and adapt product positioning for different markets and track performance by collaborating with the marketing team. Coordinate with academic teams, marketing managers, and designers to produce high-quality content. Ensure brand tone, messaging consistency, and adherence to deadlines.


RequirementsBachelor's degree in marketing, communications, journalism, or related field. 1-3 years of professional experience in content writing, preferably in EdTech, higher education, or related sectors. Strong understanding of digital marketing concepts and audience engagement strategies. Excellent research, writing, and editing skills with attention to detail. Ability to adapt tone and style based on different audiences and platforms. * Comfortable working in a dynamic start-up environment and meeting tight deadlines.