: Can they explain value propositions in simple, sharp language?
Headlines & Hooks
: Do they write strong first lines that grab attention?
CTAs
: Are their call-to-actions clear, action-oriented, and conversion-driven?
Persuasive Copy
: Do they use psychological triggers (social proof, urgency, trust
signals) without sounding pushy?
Adaptability of Tone
: Can they switch between warm/trustworthy (Truva brand
voice) and crisp/urgent (ads/WA campaigns)?
2. Conversion Mindset
Funnel Awareness
: Do they understand how copy differs at TOFU, MOFU,BOFU?
Landing Page Structure
: Can they outline/critique a landing page for flow,
hierarchy, and conversions?
Data Orientation
: Are they comfortable iterating based on CTR, CPL, or
engagement data?
Experimentation
: Do they suggest A/B test ideas (e.g., different CTA wording,
testimonial placement)?
3. Portfolio & Past Work
Relevant Samples
: Do they have ads, landing pages, emails, or campaign copy
that show conversion focus?
Results Proof
: Can they share metrics (lift in CTR, improved conversions) or at
least speak to performance?
Diversity
: Do they show ability across formats (ads, emailers, WhatsApp, video
scripts, blogs)?
4. Understanding of Audience & Brand
Consumer Psychology
: Do they understand what motivates buyers/sellers in
high-ticket decisions?
Trust & Differentiation
: Can they translate Truva's trust IPs (legal checks, quality
checks, move-in ready) into compelling copy?
Hyperlocal Relevance
: Can they adapt messaging for micro-markets/societies
without sounding generic?
5. Collaboration & Process
?
Cross-functional Work
: Have they worked closely with growth/performance teams before?
without data?
Feedback Handling
: Do they iterate well based on feedback, or defend copy
Speed vs Quality
: Can they deliver sharp copy quickly without sacrificing quality?
6. Test Assignment Performance
Did they
rewrite a landing page
with better flow and CTA placement?
Did they
draft multiple ad hooks/headlines
with variety and punch?
Did they
create a short WhatsApp/email copy
that feels natural yet drives action?
Revised JD
About the Role
We're looking for a content writer who knows how to turn words into action. Content isn't just about sounding good -- it's about driving leads, conversions, and trust in the resale
real estate space. You'll be working closely with growth, design, and product teams to craft
sharp, persuasive copy that nudges buyers and sellers to take the next step.
Key Responsibilities
Write conversion-focused copy for landing pages, ad creatives, WhatsApp/email
campaigns, and in-app flows. Craft crisp, high-performing headlines, hooks, and CTAs tailored to each funnel stage.
Collaborate with performance marketing to A/B test copy and optimize for CTR/CPL.
Translate our brand voice (warm, clear, trustworthy) into short- and long-form content.
Repurpose customer stories/testimonials into conversion assets (ads, emails,
microsites).
Work with design/video teams to script short-form reels, walkthroughs, and
explainer videos.
Track performance metrics of your content and iterate based on data.
Requirements
2-4 years of writing experience, preferably in startups, D2C, or performance-led brands.
A strong portfolio of landing pages, ads, or email campaigns that have driven
measurable conversions.
Sharp understanding of persuasion, consumer psychology, and funnel-driven
content.Ability to switch between short punchy copy (ads) and slightly longer, trust-led
content (blogs/emails).
Comfort with fast turnarounds, experimentation, and working closely with growth
teams.
Nice-to-Haves
Experience in real estate, fintech, or other high-ticket purchase categories.
Familiarity with tools like Google Optimize, Hotjar, or CRM workflows.
SEO understanding (for performance landing pages).
Job Type: Full-time
Pay: ₹600,000.00 - ₹900,000.00 per year
Work Location: In person
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