Job Description

Content Writer - Business Development

About the Role

NeoITO is looking for a creative and detail-oriented

Content Writer

to support our

Business Development (BD)

team. The ideal candidate will create compelling content for LinkedIn outreach, email campaigns, sales collateral, and customer engagement. This role suits someone who understands B2B communication and can write clear, persuasive content aligned with business goals.

Experience:

2+ Years

Company:

NeoITO

Location:

Trivandrum

Key Responsibilities

Write engaging and personalized content for LinkedIn outreach, connection requests, and follow-up messages. Draft email campaigns, nurturing sequences, and sales communication for prospect engagement. Develop content for case studies, sales decks, presentations, and internal BD documents. Research industry trends, customer pain points, and competitor messaging to strengthen outreach quality. Collaborate with BD, sales, and marketing teams to gather requirements and align messaging. Maintain a library of templates, outreach messages, and email copies for BD use. Review content performance insights shared by the BD team and refine messaging accordingly. Ensure consistency in tone, branding, and communication style across all BD touchpoints.

Required Skills & Qualifications

2+ years of content writing experience

, preferably in tech, IT, or B2B-focused roles. Strong background in

LinkedIn outreach writing

and personalized messaging. Experience writing

email campaigns

and high-conversion communication sequences. Excellent writing, editing, grammar, and storytelling skills. Ability to simplify technical or complex concepts into clear, business-friendly content. Strong research abilities and attention to detail. Ability to work collaboratively with cross-functional teams.
Job Types: Full-time, Permanent

Pay: ₹12,944.26 - ₹31,777.95 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person