Job Description

Wati

is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.


At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.


We're looking for a strategic and creative

B2B Content Writer/ Marketer

to join our marketing team. In this role, you'll create high-quality, intent-driven content that fuels awareness, demand generation, and customer engagement. You'll craft blogs, e-books, landing pages, email campaigns, and WhatsApp drips tailored to modern, digital-first businesses.

What You'll Do

+ Plan and write compelling content across key formats: + - Blogs
- E-books and long-form resources
- Landing and campaign pages
- Email nurtures and newsletters
- WhatsApp drip campaigns
+ Ensure all content aligns with brand voice, messaging, and business objectives + Apply modern SEO best practices -- including optimizing for

AI-influenced search behavior

and

LLM relevance

+ Leverage social and owned channels to amplify content reach
+ Use Google Search Console to monitor content performance and guide optimization
+ Collaborate cross-functionally with demand gen, product marketing, and design teams
+ Contribute to a structured, scalable content system that supports rapid growth and localization
+ Continuously test and iterate based on content performance data

Qualities We're Looking For

Deep Researcher

Able to source and validate data from platforms like

Statista, Gartner, Meta docs, and government reports

. Understands the importance of

fact-checking and EEAT principles

.

Search Intent First

Can instantly spot whether a keyword maps to TOFU, MOFU, or BOFU, and crafts content structure accordingly -- not just based on keywords, but

true user intent

.

Storytelling Ability

Makes technical topics like WhatsApp APIs engaging. Can write with

empathy and clarity

, especially for

case studies and success stories

.

Clarity + Simplicity

Writes like explaining to a 10th grader. Short sentences, active voice, and well-structured content with bullets where appropriate.

SEO Awareness

Understands

hub & spoke, interlinking, content cannibalization

, and uses search-optimized headers that still sound natural.

CTA Smartness

Places CTAs with intent -- aligning them with the funnel stage (e.g., eBook for TOFU, demo for MOFU, pricing for BOFU).

Global + Local Mindset

Understands tone and messaging variations across geographies (e.g., LATAM vs India vs Greater China). Can tailor messaging by persona -- startup founder vs enterprise decision-maker.

Collaboration Friendly

Works well with designers, editors, and SEOs. Open to using internal

templates, Notion workflows, and checklists

.

Requirements

What We're Looking For

5-7 years of experience writing B2B SaaS content, with a focus on growth and demand generation Proven ability to create content that ranks, resonates, and converts Strong understanding of SEO fundamentals and AI-era search behavior Skilled at simplifying complex topics for different decision-makers Comfortable working in fast-paced, cross-functional setups Strong editorial judgment, attention to detail, and consistency in tone.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.