We are seeking a talented and creative Content Writer to join our marketing team. The ideal candidate will be responsible for creating compelling, well-researched, and engaging content across various platforms to drive brand awareness, attract our target audience, and support our marketing goals. If you have a passion for storytelling and a knack for turning complex ideas into clear, accessible prose, we want to hear from you.
Key Responsibilities
Create Diverse Content: Write, edit, and proofread high-quality content for a variety of formats, including blog posts, articles, website copy, social media captions, email newsletters, case studies, and white papers.
Conduct Research: Research industry-related topics and stay up-to-date with current trends to generate fresh and relevant content ideas.
Optimize for SEO: Implement SEO best practices into content, including keyword research and strategic placement, to improve organic search rankings and visibility.
Collaborate with Teams: Work closely with the marketing, design, and product teams to ensure content aligns with brand voice, marketing campaigns, and business objectives.
Manage Content Calendar: Assist in maintaining and managing the editorial calendar to ensure a consistent flow of content.
Analyse Performance: Monitor and analyse content performance metrics (e.g., traffic, engagement, conversions) and use data to refine future content strategies.
Qualifications
Experience: Proven experience as a Content Writer, Copywriter, or a similar role. A strong portfolio of published work is essential.
Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar.
Research Abilities: Strong research skills with the ability to gather information from multiple sources and present it in a clear, concise manner.
SEO Knowledge: Familiarity with SEO principles and tools is a must.
Adaptability: Ability to write in different styles and tones, adapting to the target audience and platform.
Organizational Skills: Excellent time management and organizational skills, with the ability to manage multiple projects and meet deadlines.
Education: A degree in Marketing, Communications, Journalism, English, or a related field is preferred.