Internship Opportunity - SEO Content Writer
Duration: 4 Months
About Deconstruct:
At Deconstruct, we're redefining skincare with a scientific, transparent, and results-driven approach. Our formulations are backed by research, and our D2C-first model allows us to deliver effective, ingredient-led products directly to consumers.
Internship Overview:
We're offering a 4-month internship opportunity for a passionate SEO Content Writer Intern who's equally enthusiastic about skincare and storytelling. This role is designed for someone who wants hands-on experience in creating impactful, benefit-led content while learning how to blend creativity with SEO strategies. You'll gain exposure to content creation across multiple formats -- from website copy to digital campaigns -- and work closely with the Brand, Marketing, Website, and Design teams.
Key Responsibilities:Write compelling product descriptions, ingredient explainers, and benefit-led content for the website, packaging, and new launches
Conceptualize and draft short-form scripts for brand videos, social media reels, and influencer collaborations (teasers, brand stories, campaigns, etc.)
Create engaging and educational content for Instagram, YouTube, LinkedIn, and Twitter, aligned with Deconstruct's brand voice
Develop catchy taglines, hooks, captions, and call-to-actions that resonate with the target audience
Assist in drafting and optimizing emailers, ad copies, SMS, and push notifications for customer engagement
Work with the SEO/content team to integrate keywords and optimize copy performance
Collaborate with creative producers, designers, and editors to bring campaign ideas to life
Stay updated on skincare trends, consumer behavior, and new content formats/tools
Revise and refine content based on team feedback
Must-Haves:Interest in pursuing a career in copywriting/content writing, preferably with exposure to D2C, skincare, beauty, wellness, or personal care brands/agencies
Strong knowledge/interest in skincare products, routines, and ingredients with the ability to simplify scientific concepts
Flair for writing both promotional copy and longer-form educational content
Excellent command over English, with the ability to write crisp, grammatically sound, and impactful copy
Comfort working across formats: web, social media, email, video, and product content
Creative yet structured approach, with strong collaboration skills
* Proficiency in Microsoft Word, Excel, and openness to exploring AI-driven tools like Runway ML, Clipdrop, etc.
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