Job Description

Sr. Content Strategist - JOB ROLE

As the Senior Content Strategist at Firefly Creative Solutions, you will lead the development and execution of powerful content strategies that define the voice of brands. You'll be the core thinker behind every social media grid, reel idea, campaign narrative, and client pitch--ensuring that every piece of content reflects both creativity and purpose.

This role is a mix of strategy, storytelling, collaboration, and execution--backed with research and a deep understanding of what works in the ever-evolving digital world.

Key Responsibilities

1. Brand & Content Strategy

Create 360 content strategies for brand campaigns, product launches, social media calendars, and digital promotions.

Lead positioning and communication tone for both new and ongoing clients.

Define and consistently maintain brand voice, messaging, and platform-specific tone.

2. Content Planning & Execution

Build and manage monthly content calendars, grid-based social media plans, and thematic campaigns.

Script creative content for reels, video concepts, influencer briefs, blog articles, e-mailers, website content, and print material.

Work closely with designers, video editors, and account managers to bring ideas to life with quality and clarity.

3. Client Interaction & Research

Attend and lead client briefs, presentations, and strategic discussions.

Conduct market research, consumer insights analysis, and competitive audits to develop high-performing content ideas.

Create mood boards, thematic content buckets, and visual inspiration decks to support campaign and content development.

4. Cross-Platform Content Expertise

Strategize and develop platform-specific content for:

Instagram, Facebook, LinkedIn, YouTube, X (Twitter), GMB, and Blog

SEO-optimized website content and brand storytelling

Influencer scripts, podcast outlines, and email marketing sequences

5. Content Flow & Client Approvals

Own the responsibility for all social media and marketing content that goes out to clients.

Ensure weekly content approvals are sent to clients by every Thursday, maintaining timelines, version control, and final checks on tone and visual alignment.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Paid sick time
Experience:

Content strategy: 2 years (Required)
Language:

English (Required)
Work Location: In person