Job Description

Job Title:

Content Writer - Health & Wellness (Nutraceuticals + Personal Care)

Job Summary:

Are you passionate about health, wellness, and the science behind what makes people feel and look their best? We're looking for a sharp, creative, and driven

Content Writer

to craft powerful product listings that educate, engage, and convert.
In this role, you won't just write you'll

shape the voice

of some of the most innovative nutraceutical and personal care products in the market. You'll transform complex ingredients and health benefits into stories that connect with our audience, build trust, and drive action. If you're someone who thrives at the intersection of creativity, science, and SEO, we want to hear from you.

What You'll Do:

Craft compelling and conversion-driven product listings for our wellness and skincare products. Translate technical product information into engaging copy that's easy to understand and full of impact. Own the content strategy for product listings: from titles and bullet points to rich descriptions and meta tags. Ensure all content meets regulatory standards (FDA, FSSAI, etc.) without losing its charm or clarity. Collaborate closely with marketing, product, and design teams to ensure consistency in brand voice and storytelling. Stay ahead of industry trends, consumer insights, and competitor strategies to inform and evolve our content approach. Deliver high-volume, high-impact content under tight deadlines--with accuracy and flair.

What We're Looking For:

2+ years of experience in content writing, ideally in the health, wellness, nutraceutical, or beauty space. Solid understanding of nutraceuticals and cosmetic products, including knowledge of ingredients, claims, and compliance. Proven ability to blend science-backed information with emotionally resonant storytelling. Strong grasp of SEO, including keyword strategy and metadata optimization Excellent writing, editing, and proofreading skills with high attention to detail. Self-starter with strong project management skills and the ability to juggle multiple priorities. Collaborative mindset--you love working across teams and building something great together.

Key Skills:

Content Writing SEO & Keyword Research Product Storytelling Regulatory Awareness (FDA/FSSAI) Research & Trend Analysis Cross-Functional Collaboration Time Management & Deadline Ownership

Why Join Us?

This is your chance to

make your mark in a fast-growing wellness brand

. You'll be part of a team that values creativity, initiative, and purpose-driven content. We're not just writing descriptions, we're building a brand that empowers healthier lifestyles.