Job Description

: Content Writer
Location: Gurgaon
Employment Type: Full-time
About Fitelo:
Fitelo is on a mission to simplify health and wellness for millions by offering personalized solutions through technology, products, and services. We are growing rapidly in the commerce space and are looking for passionate, driven individuals who thrive in dynamic environments and love solving real-world problems.
About the role:
We are looking for a skilled and proactive Content Writer with 3 4 years of experience to lead content development across our brand. This role requires someone who can craft compelling narratives, maintain content quality, and bring innovative ideas to elevate our communication across platforms.
Specifically, this role will involve:

• Develop clear, engaging, and on-brand content for websites, A+ product pages, product packaging/Labels, social media, advertising campaigns, and banners.
• Create persuasive A+ copy that enhances product visibility and customer understanding.
• Write ad copies and performance-driven messaging for digital campaigns.
• Maintain consistent brand tone and messaging across all communication channels.
• Conduct quality and hygiene checks for all written content before publication.
• Collaborate closely with design, marketing, and product teams to produce cohesive creative output.
• Stay updated with industry trends, consumer behavior, and emerging content formats.
• Bring fresh, innovative ideas to drive stronger audience engagement and brand storytelling.
• Manage content calendars and ensure timely delivery of assets.

An ideal candidate will have:

• 3 4 years of professional writing experience, preferably in consumer brands, D2C, e-commerce, or digital marketing agencies.
• Strong command over English with excellent writing, editing, and proofreading skills.
• Ability to write both short-form and long-form content with clarity and creativity.
• Keen eye for detail, accuracy, and brand consistency.
• Highly enthusiastic, proactive, and able to work in a fast-paced environment.
• Strong research skills and ability to simplify complex ideas into customer-friendly content.
• Ability to take ownership and contribute innovative content ideas.

Qualifications:
Any Graduate or Post Graduaate.

Skills Required