Job Description

Key Responsibilities:

- Write and oversee the production of

clear, engaging, and high-converting content

for websites, blogs, landing pages, social media, case studies, email campaigns, whitepapers, and other digital assets.

- Develop and execute a

content strategy and editorial calendar

aligned with SEO, AIO, AEO, GEO, and business growth objectives.

- Build and maintain

brand style guides and governance frameworks

to ensure consistency in tone, quality, and messaging.

- Mentor junior writers, provide constructive feedback, and manage freelancer contributions.

- Optimize content for

SEO, AIO, AEO, and GEO

to ensure visibility across search engines, answer engines, and generative platforms.

- Collaborate with marketing, SEO, product, and design teams to produce

high-impact content campaigns

.

- Repurpose and distribute content across multiple channels to maximize ROI.
Track and report on

content KPIs

(traffic, rankings, engagement, conversions), providing insights and recommendations for continuous improvement.

- Lead

thought-leadership initiatives

such as executive ghostwriting, LinkedIn articles, industry reports, and case studies.

- Stay updated on

emerging content marketing trends, SEO best practices, and AI-driven optimization techniques

.

Requirements:

Bachelor's/Master's degree in English, Journalism, Mass Communication, Marketing, or related field. Minimum

4+ years of experience in content writing and strategy, preferably in B2B SaaS, fintech, IT, or digital industries

. Strong background in

copywriting, content storytelling, and persuasive writing

. Proven track record of managing content calendars and leading content teams. Expertise in SEO, AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Hands-on experience with CMS platforms (WordPress, HubSpot, Drupal, etc.). Strong command of

Google Analytics, Search Console, SEMrush, Ahrefs

, or similar tools. Excellent writing, editing, and proofreading skills with keen attention to detail. Ability to manage multiple projects under tight deadlines while maintaining quality. Strong leadership, communication, and collaboration skills.

Required Skills:

Content Writing & Editing Copywriting & Storytelling SEO, AIO, AEO, GEO Optimization Content Strategy & Planning Content Management Systems (WordPress/HubSpot/Drupal) Team Leadership & Task Delegation Research & Analytical Thinking Proofreading & Quality Control Professional Communication & Collaboration Project & Time Management
Job Type: Full-time

Pay: ?30,000.00 - ?50,000.00 per month

Work Location: In person