Job Description

Responsibilities:

Succeed in a collaborative & fast-paced start-up work environment with a high-volume of workload Comfortable with writing copy that supports the entire sales cycle including- case studies, ebooks, blog posts, landing pages, newsletters, emails, and other social and web content The scope of work would include (but won't be limited to) websites, video scripts, blogs, ebooks, white papers, webinars, social media posts, all product marketing decks, outbound & inbound e-mailers, and other marketing collaterals (PowerPoint presentations, brochures, leaflets, flyers, etc.)
Ability to vary tone, voice, and other supported characteristics demanded by the target audience/client at hand Maintain knowledge of the latest communication trends and client-related industry strategies and developments. Propose novel content ideas while maintaining consistency in messaging that support larger business objectives and client needs. Ability to comfortably interact with SMEs and senior management/executives Collaborate with cross-functional, product, social media, and PPC teams to develop & execute high-quality content. Refresh and optimize existing content to ensure alignment with brand strategy and positioning Effectively use SEO principles and integrated marketing trends to maximize reach, optimize website content and landing pages, and execute SEO strategies. Proactively audit & recommend fixes for any technical SEO issues and administer off-page optimization projects. Measure content performance and report on traffic, ranking, and other performance aspects by applying analytical techniques Ability to conduct effective in-depth research and create data-driven original content
Good to have:

Experience with SEO tools (Semrush), SaaS, and analytics tools (Google Analytics, Google Search Console) is a plus Experience using CMS (WordPress) and writing for technical verticals is a huge plus Good understanding of business outcome-driven writing
Job Types: Full-time, Permanent

Pay: ₹250,000.00 - ₹450,000.00 per year

Ability to commute/relocate:

Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Experience:

total work: 2 years (Preferred)
Work Location: In person