Job Description

About Our Client: Our client is a Google-award-winning, content marketing-led digital agency that has dominated India's organic search and content space for over 15 years - helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.- Designation: Content Writer (Finance)- Location: Spaze Itech Park, Sec-49, Gurgaon- Experience: 2+ years of experience- Qualification: Graduate (Finance background preferred)About the role: We are seeking a Finance Content Writer specializing in Insurance who can simplify complex insurance concepts and craft compelling, SEO-friendly content. The role involves writing for both B2B and B2C audiences, collaborating with marketing strategists, designers, and subject matter experts to produce authoritative, conversion-driven content across multiple digital platforms.Responsibilities:- Research, write, and edit high-quality blogs, articles, whitepapers, and website copy on life, health, motor, travel, and general insurance topics.- Create educational and SEO-optimized content that explains policy features, benefits, claims, underwriting, and regulatory updates in simple, engaging language.- Develop comparison pages, guides, and marketing copy to enhance financial literacy, support lead generation, and drive policy conversions.- Stay updated on IRDAI guidelines, market trends, and InsurTech developments to ensure factual accuracy and compliance.- Analyze competitor content, track performance metrics (CTR, rankings, dwell time), and optimize for better visibility and engagement.- Collaborate with marketing, SEO, and product teams to maintain consistent messaging and ensure timely publishing across digital platforms.Requirements:- 2-5 years of experience in content writing for the insurance or BFSI sector (life, health, or general insurance).- Strong portfolio of articles, guides, or product pages related to insurance, financial planning, or InsurTech.- Understanding of insurance concepts such as premiums, claims, underwriting, risk management, and policy types.- Experience with SEO tools (Ahrefs, SEMrush, Google Search Console) and analytics (GA4).- Excellent research, writing, and editing skills with strong attention to factual detail.- Ability to translate technical insurance content into reader-friendly, engaging language. (ref:updazz.com)

Skills Required