with hands-on experience in FMCG, D2C, and health & supplement brands. The candidate should be able to create engaging, compliant, and conversion-focused content across multiple platforms while maintaining brand tone and accuracy.
Key Responsibilities
Create compelling content for
product descriptions, packaging, website, landing pages, and blogs
Write marketing content for
ads, emailers, WhatsApp campaigns, and social media
Develop
educational and benefit-driven content
for health and supplement products
Ensure content complies with
FSSAI, legal, and industry regulations
(claims, disclaimers, ingredients)
Collaborate with
design, marketing, and performance teams
Optimize content for
SEO and conversions
Proofread and edit content to maintain high quality and brand consistency
Research industry trends, competitors, and consumer behavior
Required Skills & Qualifications
Proven experience in
FMCG / D2C / Health & Supplement brands
Strong command of
English writing and editing
Understanding of
health, wellness, nutrition, and supplements terminology
Basic knowledge of
SEO and digital marketing
Ability to adapt tone for different platforms (informative, sales-driven, educational)
Strong research and fact-checking skills
Experience working with