Job Description

About the Role

We are seeking a

strategic and emotionally intelligent Content Writer

who understands the power of words in driving action. This role is ideal for someone who excels at blending

storytelling, buyer psychology, and persuasive writing

to create impactful content that nurtures leads and builds trust.

In this role, you won't just be writing--you'll be strategizing, empathizing, and collaborating to craft content that moves prospects through the

entire marketing funnel

, from awareness to decision-making.

Key Responsibilities

Write

persuasive and emotionally intelligent content

for multiple platforms, including: Email follow-ups WhatsApp touchpoints Voice note scripts Video scripts Physical mailers Research client pain points, objections, and case studies to craft

objection-handling content

. Build and support

8-12 step lead nurturing sequences

. Repurpose strategic insights into

highly personalized content

for different audience segments. Collaborate with

strategy and client servicing teams

to brainstorm hooks, ideas, and trust-building communication. Ensure content consistency in tone, engagement, and alignment with the

customer journey

.

Ideal Candidate Profile

Experience:

1-3 years of content writing or copywriting (preferably in B2B or marketing-driven roles). Strong understanding of:

Buyer psychology

Emotional storytelling

Conversion-driven writing

Excellent command over grammar and the ability to write in a

clear, conversational tone

. Prior experience in creating

nurturing or lifecycle marketing content

is a plus. Comfortable working under

tight timelines

and managing

creative briefs

.

Self-motivated, proactive, and curious

with a problem-solving approach.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person