Job Description

A. Job Purpose (Summary of the purpose of the position) Content writer is responsible for creating content for Blogs and posting the Blog on other Social Media (Instagram, Pinterest, Facebook etc) so as to increase quality traffic to the Company\'s Social Media platforms and support Revenue Growth. B. Key Accountabilities & Key Performance Indicators Key Accountability KPI Key Improvement Project To be discussed Write new Blogs New Blogs published Revising existing Blogs No. of Blogs revised Ensuring content quality. Revenue Growth Bounce Rate Pages per session Time duration Tracking organic traffic growth. Accuracy Delays Doing topic research and developing the content strategy. Accuracy Delays Blog topic submission on Verblio. Accuracy Delays C. Primary Tasks & Activities: Create & Post Blogs Decide Topics for the Blog in consultation with the SEO Executive. Preparing Content for Blogs for new launches. Blog images creation. Prepare the content for the Video for the Blog. Incorporating relevant Keywords in the Blog. Posting the Blog on the website and on other Social Media (Instagram, Pinterest, Facebook, Google Business etc). Interlinking Blogs with other Blogs. Update / improve the existing Blogs Review competitor websites and magazines to improve Content Quality. Change images for the old Blogs to reflect the changes. Replace the image on the Blog. Approve/reject Comments received on the Blog and replying to relevant comments / queries received on the Blog. Completing Tasks assigned in Internal Systems (MIS / FMS etc) in a timely manner.

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