Collaborate with Marketing peers to understand market segmentation, our targeted personas, and their pain points. Stay on top of client business challenges and competitor strategies to ensure messaging is fresh and relevant and appeals to the pain points of our audience. Write email sequences, advertising, and other copy that supports strategic storytelling and account-based marketing (ABM) efforts. Draft compelling nurture sequences, landing pages, and ad copy that speaks to our audiences and their buyer journey, and that encourages readers to request a meeting. Collaborate with sales teams on new campaign ideas to ensure successful drafting of ABM campaigns Collaborate with designers as needed. Analyze campaign outcomes in detail, extracting insights for campaign optimizations and future strategy for copy points. Identify, research and test new demand generation strategies and tactics Requirements 2+ years of experience in brand storytelling Expertise in B2B copywriting and brand storytelling, with full understanding of English language and grammar Ability to understand and analyze data Excellent communication skills, both oral and written Ability to work autonomously and as part of a team Ability to proofread, spell check, vet design work, and review all documents Ability to see projects through from ideation to concept to execution
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