Review stats on an ongoing basis to understand how the copy/content is working and improvise accordingly
Create scripts for advertisements and product videos
Develop copy on a wide variety of topics for multiple platforms such as the company website, blogs, articles, social media and product descriptions
Proofreading content for errors and inconsistencies
Editing and polishing existing content to improve readability
Liaison with other departments (campaign managers, creative team, and designers) as needed to ensure the content strategy is effectively implemented across channels
Collaborates on the development of content style guides, content and messaging strategies, best practices and processes
Conduct in-depth research on industry-related topics to develop original content
Create compelling headlines and body copy that will capture the attention of the target audience
Identify customers needs and recommend new content to address gaps in the company's current content
Desired Skills & Experience
Excellent grammar and writing skills
Have a flair for writing with an understanding of what works on the internet & social media
Be highly creative and imaginative with an effective writing style that is fresh, consistent and customer-friendly
Have a knack for editing and proofreading with good research skills
Be knowledgeable about digital marketing tactics, including SEO, email marketing and web analytics
The ability to handle multiple projects concurrently
Creative and Poetry writing skills will be an added advantage
Proficiency in multiple languages is desired
Fresher or 1-year of professional writing experience, especially, on the digital platforms
Bachelor's degree in Communications, Marketing, English, Journalism or a related field
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