Job Description

About Our Client: Our client is a Google-award-winning, content marketing-led digital agency that has dominated India's organic search and content space for over 15 years - helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.- Designation: Content Writer (B2B Marketing/SEO)- Location: Spaze Itech Park, Sec-49, Gurgaon- Experience: 3-5 years of experience- Qualification: GraduateAbout the role: We are looking for a Content Marketer with strong SEO and B2B marketing skills to create and manage content across multiple digital channels-keeping messaging consistent, compelling, and aligned with business goals. The role demands conversion-focused writing and smart distribution across the digital ecosystem.Responsibilities:1. Content Creation on topics of SEO, Digital Marketing, Content Marketing:- Write in-depth blogs on SEO/marketing; produce high-impact copy for home/product pages, CTAs, sales pages, pillar content.- Refresh and optimize existing content to defend/improve rankings.- Own SEO content strategy across blogs, landing pages, and resource hubs.- Partner with designers/developers to publish search-optimized pages.- Measure and iterate using CTR, bounce rate, dwell time, conversions.- Finalize on-page elements (H1s, metas, alt text) and perform high-level editing/QA for accuracy and SEO compliance.2. SEO Strategy & Technical Coordination- Keyword Strategy: Research high-potential topics, map to buyer journey, and classify search intent On-Page Optimization: Optimize structure, keyword integration, internal links, titles, and metas.- Content Gap Analysis: Assess competitors to identify gaps and build topical authority.- Performance Monitoring: Track traffic, rankings, and visibility via Google Search Console and SEO tools (Ahrefs/SEMrush).- Technical Liaison: Coordinate with Web Dev to flag/priority-fix indexing errors, broken links, and speed issues.3. Content marketing across the full funnel:- Ensure strategy and content are executed end-to-end. - Publish website pages with developers/designers, coordinate on-time social publishing, and work with the video team for fully optimized releases. - Distribute every blog across channels and own the content-driven organic growth journey.Requirements:- 3-5 years writing on SEO/Digital Marketing; B2B experience preferred (demand/growth/performance; B2B SaaS plus).- Strong portfolio across blogs, landing pages, and website copy.- Demonstrated CRO/engagement lifts via copy tests and A/B experiments.- Analytics-savvy: GA4, Hotjar, and A/B testing tools.- Cross-functional collaborator with clear, professional communication. (ref:updazz.com)

Skills Required