Job Description

Job Summary

We are looking for an experienced

Senior Content Writer & Social Media Manager

to lead and manage end-to-end social media execution for multiple clients. The ideal candidate will be responsible for content strategy, campaign planning, execution, performance tracking, and online reputation management while ensuring brand consistency and strong audience engagement across all platforms.

Key Responsibilities

Supervise the

daily execution of social media campaigns

for clients, including planning, posting, monitoring, and campaign management. Plan, create, and manage

high-quality content

aligned with client objectives and target audience preferences. Stay updated with

latest social media trends, platform updates, tools, and design innovations

to ensure campaigns remain relevant and effective. Create or suggest

creative concepts

for social and digital pitches. Support and monitor

copywriting

for social media platforms as per monthly content calendars and social event coverage. Develop and execute

comprehensive marketing and content strategies

to enhance brand image, engagement, and conversion rates. Track and analyze

key performance metrics

(reach, engagement, conversions, growth) and share regular performance reports with management. Review and approve

advertising creatives

for print and digital media, ensuring compliance with brand guidelines and regulations. Assist in

client pitches

by providing strategic insights, content ideas, and creative support. Research and analyze

social media trends, audience behavior, ad revenue insights, and web visitor data

to improve campaign effectiveness. Write and review

brand captions, copies, and content

, ensuring consistency in tone, messaging, and brand voice. Set up, optimize, and manage

clients' social media pages

to maximize reach and engagement. Schedule, publish, and monitor posts across platforms to maintain consistent activity and engagement. Support

organic growth strategies

to increase followers and engagement on major social media platforms. Manage a

high volume of daily posts

while maintaining quality and relevance. Improve customer engagement and brand visibility through proactive content and campaign promotion. Handle

Online Reputation Management (ORM)

by monitoring reviews, comments, and brand mentions and responding appropriately. Develop and execute a

reels/content strategy

, including topics, themes, and posting schedules. Ensure all content complies with

copyright laws, platform policies, regulatory requirements, and brand guidelines

.

Required Skills & Qualifications

Proven experience as a

Senior Content Writer / Social Media Manager

. Strong understanding of

social media platforms, trends, analytics, and tools

. Excellent

content writing, storytelling, and editing skills

. Ability to manage multiple brands and campaigns simultaneously. Experience with

content calendars, performance reporting, and campaign optimization

. Strong creative, analytical, and communication skills. Knowledge of

ORM, copyright laws, and brand compliance

is a must.

Preferred Skills

Experience with

digital marketing campaigns and social media ads

Understanding of

reels, short-form video content, and engagement strategies

Experience working with agencies or multiple clients
Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

Work from home
Work Location: Remote