Location: Hybrid
Job Type: Full-time
About Ntwinkle Media:
Ntwinkle Media is a dynamic and creative digital media agency dedicated to crafting compelling stories and building strong brand presences. We work with a diverse range of clients to help them shine in the digital world. We're looking for a passionate and skilled individual to join our team as a Content Writer & Strategist.
The Role:
This is a key position where you will not only create high-quality content but also be responsible for the strategic vision behind it. You will blend creative writing with data-driven insights to develop and execute content strategies that achieve our clients' business goals. You'll have the creative freedom to brainstorm ideas and the strategic mindset to ensure they make a real impact.
Key Responsibilities:
Develop and execute comprehensive content strategies across various digital platforms, including websites, blogs, and social media.
Collaborate with Clients and the marketing and design teams to ensure a cohesive brand voice and visual identity.
Conduct keyword research, competitive analysis, and audience research to inform content decisions.
Create compelling, well-researched, and engaging content, including captivating captions, blog posts, articles, and scripts for video reels.
Plan, execute, and manage paid advertising campaigns on LinkedIn using LinkedIn Campaign Manager.
Analyze and report on campaign performance using LinkedIn's native analytics tools and other platforms like Google Analytics.
Strong knowledge of B2B/B2C marketing principles, lead generation, and the customer journey/sales funnel.
Manage content calendars and ensure a consistent and timely content flow.
Monitor content performance using analytics tools to measure success and inform future strategy.
Stay up-to-date with the latest content trends, SEO best practices, and digital marketing tools.
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