Job Description

Qualifications & Experience

• Bachelor's degree in PR, communications, journalism, or similar, relevant field

• Previous working experience as a Public Relations Specialist/Executive for at least 1 years

• A total of 1-3 years of experience in content writing

Your responsibilitiesContent Writing

• Creating content for blogs, articles, product descriptions, social media, and the company website

• Conducting in-depth research on industry-related topics to develop original content

• Assisting the digital marketing team in developing content for advertising campaigns

• Proofreading content for errors and inconsistencies

• Editing and polishing existing content to improve readability

• Conducting keyword research and using SEO best practices to increase traffic to the company website

• Creating compelling headlines and body copy that will capture the attention of the target audience

• Identifying customers' needs and recommending new content to address gaps in the company's current content

PR and Media

• Plan and implement relevant media appearances for the organization including in print publications and interviews in relevant ed-tech newspapers and other publications

• Build and maintain relationships with journalists and influencers

• Plan and carry out press releases for all organizational events, product releases, and announcements

• Plan and implement public relations strategies and activities

• Measure performance of each activity and event; produce reports on each PR campaign

• Use different channels to optimise the campaign's reach and success

• Arrange and coordinate interviews as well as public-speaking opportunities for senior leadership

• Stay up to date with PR and industry trends and best practices

Sporadic travel is required for tier-2, tier-3 schools and institutions to understand how organization products are being used by the target audienceMandatory skills: What you should have

• Excellent writing and editing skills

• Excellent communication skills

• Proven content writing experience

• Very good working knowledge of Google Drive, Google Docs

• A portfolio of published articles

Job Types: Full-time, Regular / PermanentSchedule:

• Day shift

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Content writing: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:

• Kannada (Preferred)
• English (Preferred)
• Tamil (Preferred)

Willingness to travel:

• 50% (Preferred)

Speak with the employer
+91 8722990371