Job Description

About the Role:

We're on the hunt for a

performance-driven copywriter/scriptwriter

who can ideate, write, and optimize scroll-stopping ad scripts and captions for D2C brands across platforms like

Instagram, Facebook, YouTube

This is not just a storytelling role -- it's for someone who deeply understands the

ad funnel

, can collaborate cross-functionally with video editors and performance marketers, and knows how to make

creative decisions based on data

like

CTR, CPM, and CVR

.

Key Responsibilities:

1 Scripting & Storytelling

Write

high-converting scripts

for TOF, MOF, and BOF campaigns. Bring

brand stories to life

in under 15 seconds -- from UGC hooks to testimonial formats to bold CTA closes. Write

scroll-stopping captions and direct response CTAs

tailored for each platform.

2 Funnel Strategy & Ad Targeting

Tailor your copy and hooks for different stages of the funnel. Collaborate with media buyers and performance marketers to sync your messaging with targeting strategies.

3 Creative Research & Concept Development

Research competitors and

winning ad angles

using tools like the Meta Ad Library, or YouTube Ads. Pitch new creative directions weekly based on

trends and performance data

.

4 Performance Tracking & Optimization

Work with the performance team to understand ad metrics like

CTR, CPM, CPC, ROAS

. Use insights to

revise copy

, optimize hooks, or shift angles week-over-week. Identify which scripts/ad formats work best and why.

5 Collaboration with Editors & Creators

Collaborate with video editors to ensure copy aligns with pacing, visuals, and platform best practices. Brief and review UGC creators to ensure alignment with your scripts and hooks.

Who You Are:

1-3 years of experience writing ad copy or scripts for

D2C, eCommerce, or agency brands

. Strong grasp of

TOF/MOF/BOF funnels

and how messaging should evolve across them. Experience writing for

Instagram Reels, Facebook Ads, YouTube Shorts

, . Comfortable analyzing

CTR, CPM, CPC

, and drawing creative conclusions. Proficient in English - both written and verbal - with an eye for

short-form storytelling

. Experience writing in different brand tones for

beauty, wellness, fashion, or lifestyle

is a big plus. Bonus: Experience

creating UGC content yourself

(camera-facing or editing scripts into content).

What We're Looking to Learn from You:

(You'll discuss these during the hiring process)

Your past work with

performance or UGC-style content

. Understanding of

ad funnels

and how you write differently for each stage. How you research creative hooks and angles that

actually convert

. Your process for collaborating with

editors, creators, and media buyers

. How you interpret metrics like

CTR, CPM, impressions

-- and use them to improve scripts. Examples of

content you've written or created

, and what made it work.
Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?25,000.00 per month

Schedule:

Day shift
Ability to commute/relocate:

Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How many years of experience you have in Copy Writing ? Did you worked with D2C brands ? Are you an immediate joiner ?
Location:

Malviya Nagar, Jaipur, Rajasthan (Required)
Work Location: In person