Job Description

Job Title: Content & Copywriting Specialist

Department:

Marketing & Growth

Location:

Mumbai (On-site / Hybrid)

Experience:

2-5 Years

Industry:

Education / MBA / Higher Education / EdTech

Role Overview

We're looking for a sharp, insight-driven

Content & Copywriting Specialist

who can translate strategy into compelling words. This role sits at the intersection of

brand storytelling, performance marketing, and admissions-focused communication

. You will craft content that informs, persuades, and converts--across digital platforms, campaigns, and institutional assets.

Key Responsibilities

1. Brand & Strategic Content

Develop high-impact copy aligned with brand positioning and program USPs Write website pages, landing pages, brochures, and institutional narratives Maintain consistent tone across all communication--credible, aspirational, outcome-led

2. Performance & Marketing Copy

Create conversion-focused copy for Meta Ads, Google Ads, and landing pages Write headlines, primary text, CTAs, and long-form ad copy Collaborate with performance marketers to optimise CPL, CTR, and CVR

3. Admissions & Academic Communication

Draft program descriptions, specialization highlights, and career pathways Write admission-related emails, WhatsApp campaigns, and counselling scripts Translate complex academic offerings into student-friendly language

4. Content Marketing & Thought Leadership

Create blogs, articles, guides, and long-form content for SEO Support webinars, masterclasses, and knowledge platforms with content assets Contribute to MBA advisory, career guidance, and industry-insight content

5. Collaboration & Execution

Work closely with design, video, performance, and admissions teams Convert briefs into structured, ready-to-publish content Ensure timelines, quality, and consistency across deliverables

Required Skills & Competencies

Strong command over English (clarity, persuasion, structure) Ability to write both

brand storytelling

and

performance copy

Understanding of funnels, lead generation, and admissions journeys Experience writing for education, MBA, careers, or consulting is a strong plus SEO fundamentals and content structuring skills Ability to simplify complex ideas without diluting credibility

Tools & Platforms (Preferred)

Google Docs, Notion, or similar content tools Meta Ads & Google Ads exposure (copy perspective) CMS platforms (WordPress preferred) Basic understanding of analytics and conversion metrics

What We're Looking For

Strategic thinker with execution discipline Someone who understands

ROI, outcomes, and student decision-making

Comfortable working in a fast-moving, high-ownership environment Quality-focused, deadline-driven, and detail-oriented

Why This Role Matters

Your words will directly influence:

Student enrolments Brand credibility Lead quality & conversions How MBA education is perceived and positioned
Job Types: Full-time, Permanent

Pay: ?11,460.14 - ?36,630.59 per month

Work Location: In person