Job Description

About What The Flex

What The Flex is a premium streetwear brand known for its bold aesthetics, quality craftsmanship, and culture-driven designs. We're not just building apparel--we're building a community. If you're someone who loves fashion, trends, and storytelling, this role is for you.

We are looking for a creative and detail-oriented

Content Writer

who can craft engaging, on-brand content across all digital platforms. From product descriptions to social media captions, you'll be shaping the voice of What The Flex.

Key Responsibilities

Write clear, creative, and brand-aligned content for: Social media posts, reels, and ads Website banners, landing pages, and product descriptions Email campaigns & SMS campaigns Press releases, brand stories & campaign concepts Collaborate closely with the marketing, design, and product teams to align messaging with brand identity. Conduct research on streetwear trends, Gen Z language, and fashion culture to keep content fresh and relevant. Maintain consistency in brand tone across all platforms. Optimize content for SEO where necessary. Brainstorm content ideas for new drops, collaborations, and campaigns.

Required Skills & Qualifications

1-3 years of experience in content writing (fashion/retail industry preferred). Strong command of English with excellent grammar and storytelling skills. Understanding of Gen Z content style, memes, trends, and internet culture. Ability to write both short-form (captions, taglines) and long-form (blogs, website content). Basic knowledge of SEO and keyword usage. Ability to work in a fast-paced, creative environment.

Good to Have

Passion for streetwear, fashion, and youth culture. Experience writing for lifestyle brands. Familiarity with Instagram trends, reels, and content formats.

Why Join What The Flex?

Work with a young, passionate, dynamic team Creative freedom & space to experiment Opportunity to shape the voice of a growing streetwear brand Exposure to fashion shoots, campaigns, and product drops
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?30,000.00 per month

Education:

Bachelor's (Required)
Experience:

Content Writing: 1 year (Required)
Language:

English (Required)
Work Location: In person