Job Description

Key Responsibilities:

1. Social Media Content:

Develop engaging, on-brand copy for social media posts, reels, and campaigns across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).

Collaborate with the design and marketing teams to create scroll-stopping visuals and captions.

Research real estate trends, property highlights, and market insights to produce relevant and timely content.

Optimize content for audience engagement, reach, and conversions.

2. PR & Communications:

Write and edit press releases, media pitches, and company announcements.

Support PR campaigns with storytelling that aligns with the company's vision and reputation.

Ensure consistency in engagement across all media and communication touchpoints.

3. Advertising Copy:

Craft persuasive ad copy for digital, print, outdoor, and other marketing materials.

Develop headlines, taglines, and CTAs that drive leads and conversions.

Collaborate with marketing teams on campaign concepts and positioning.

4. Content Strategy & Research:

Understand target audiences, project details, and market positioning to tailor messaging accordingly.

Maintain brand voice in form of content and tone consistency across all channels.

Monitor content performance and have to suggest improvements.

Requirements:

Bachelor's degree in Marketing, Communications, Journalism, or related field.

1-3 years of experience in content writing, preferably within the real estate or luxury lifestyle sector.

Excellent command of English - both written and verbal.

Strong understanding of digital marketing, branding, and SEO principles.

Ability to write crisp, creative, and compelling copy for diverse formats (ads, blogs, social posts, press releases, etc.).

Familiarity with content tools and campaign performance tracking.

Attention to detail and ability to work on multiple projects with tight deadlines.

Preferred Skills:

Strong Knowledge of real estate terminology and updated trends.

Experience with content planning tools (Hootsuite, Buffer, etc.).

Creative mindset with strong content abilities.

Why Join Us:

Opportunity to work with a dynamic marketing team in a fast-growing real estate brand.

Creative freedom to experiment with content ideas and campaigns.

Exposure to premium real estate projects and lifestyle branding.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person