Job Description

About The Marcom Avenue

The Marcom Avenue is a dynamic and innovative integrated marketing agency that helps brands tell their stories, build customer relationships, and drive engagement. We offer a comprehensive suite of marketing solutions, from digital strategy and content creation to media planning and execution, empowering our clients to thrive in a fast-evolving marketplace.

Role Overview

We are looking for a talented and driven

Content Writer & Research Specialist

with 5+ years of experience, a strong flair for writing, and a passion for research. The ideal candidate should possess a solid reading habit (including newspapers, news portals, and magazines) and a curiosity to dive deep into industry trends and customer insights.

Key Responsibilities

Content Development

: Create high-quality, SEO-optimized content for editorial copy, websites, blogs, microsites, and landing pages.

Marketing Collateral

: Develop brand and marketing materials, including product descriptions, social media posts, email campaigns, and digital ads, that drive engagement and conversions.

Research & Insights

: Conduct comprehensive research to identify industry trends, customer needs, and competitive landscapes. Translate findings into compelling and informative content.

Brand Consistency

: Ensure consistency in voice, tone, and messaging across all content, aligned with the brand style and guidelines of clients or internal projects.

SEO Implementation

: Apply SEO best practices--keyword usage, meta descriptions, internal linking--to enhance search engine rankings and visibility.

Cross-functional Collaboration

: Work closely with marketing, design, and development teams to produce content that supports user experience and business goals.

Editing & Proofreading

: Review and refine all content for grammatical accuracy, clarity, and brand alignment, ensuring professional-quality deliverables.

Content Calendar Management

: Develop and manage content calendars to plan, create, and publish content on schedule across various platforms.

Qualifications

Experience

: 4-6 years of content writing, research, and editorial experience.

Skills

: Exceptional writing and editing skills, strong research capabilities, attention to detail, SEO knowledge, and familiarity with digital marketing principles.

Reading Habit

: A voracious reader with a strong grasp of current affairs, industry news, and market trends.

Collaboration

: Strong interpersonal and communication skills to work cross-functionally in a fast-paced environment.

Location

: Gurgaon
Interested peeps can reachout on 8448989429

Job Type: Full-time

Pay: ?60,000.00 - ?90,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Schedule:

Morning shift
Application Question(s):

Can you bring your own device? What is your salary expectation? Are you comfortable working from office 5.5 days a week?
Work Location: In person