Job Description

About us

Craftroots, an initiative by Gramshree, connects traditional artisans globally, supporting 75+ craft forms and engaging 35,000+ artisans in two decades. We revive ancient crafts, preserving a 5000-year-old tradition through hard work. Craftroots aim to create an encouraging crafts ecosystem, adding value to artisans' progress.

Job Title: Product and Social Media Content Writer (Fashion & Handicrafts)

Location:

[Location/Remote]

Job Type:

[Full-time/Part-time/Contract]

Department:

Marketing/Content Team

Job Overview:

We're looking for a creative

Product and Social Media Content Writer

with a passion for

fashion

and

handicrafts

to join our team. You'll write engaging product descriptions and craft social media content that promotes our unique products, drives engagement, and builds brand awareness.

Key Responsibilities:

Product Content Creation:

Write compelling, SEO-friendly descriptions for fashion (clothing, accessories) and handicraft (artisan goods, decor) products.

Social Media Content:

Develop daily posts for Instagram, Facebook, Pinterest, and TikTok that highlight product features, craftsmanship, and brand values.

Collaboration:

Work with product teams to capture the essence of each item and highlight its cultural, sustainable, or artisanal value.

SEO & Engagement:

Optimize content for search engines and track performance metrics to refine strategies.

Brand Voice:

Maintain a consistent brand voice that resonates with our target audience, emphasizing quality, creativity, and storytelling.

Skills and Qualifications:

Experience in

eCommerce content writing

for

fashion

and

handicrafts

. Strong knowledge of

social media platforms

and community engagement. Proficiency in

SEO

and

content optimization

. Excellent

writing, editing, and communication

skills. Familiarity with design tools like

Canva

and

Adobe Photoshop

is a plus.
Interested candidate can share their profile to hr@craftroots.com

or call at +91-9875186292

Website

www.craftroot.com

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person