Job Description

Job Title:

Content Writer & Editor

Qualifications:

Bachelor's degree in English, Journalism, Mass Communication, Marketing, or related field 1-4 years of experience as an SEO Content Writer / SEO Executive

Preferred (Good to Have):

Experience in educational, real estate, or industrial sectors Knowledge of social media content and email marketing Understanding of Google Analytics and Search Console

Location:

Adalaj, Gandhinagar, Gujarat

Employment Type:

Full-Time

Department:

Marketing / Digital Marketing / Corporate Communications

Reporting To:

Vice President and Digital Marketing Manager / Head - Marketing

Job Summary

We are seeking a creative and SEO-driven

Content Writer

to develop high-quality, optimized content across our diverse business verticals, including

Educational Institutions, Infrastructure Projects, and Industrial Manufacturing & Trading

. The ideal candidate should be able to adapt writing styles for different audiences while ensuring strong search engine visibility and brand consistency.

Business Verticals Covered

Education:

International School, University, MBA College, Pharmacy College

Infrastructure:

Residential High-Rise & Real Estate Projects

Manufacturing & Trading:

Industrial and Modified Bitumen Products

Key Responsibilities:

Content Creation & Management:

Create engaging, original, and SEO-optimized content for: Websites, landing pages, blogs, and articles Course pages, admissions content, and academic descriptions Real estate project profiles, brochures, and presentations Product descriptions, technical content, and industry articles Develop content aligned with each vertical's brand tone and target audience

SEO Responsibilities:

Perform keyword research and implement SEO best practices Optimize content for on-page SEO (headings, meta tags, internal linking) Improve organic rankings, traffic, and content visibility Coordinate with the SEO and web development teams for technical SEO support

Editing, Proofreading & Compliance:

Edit and proofread content to ensure accuracy, clarity, and grammar Maintain factual accuracy, especially for educational and technical content Ensure compliance with brand guidelines and regulatory standards

Collaboration & Reporting:

Coordinate with marketing, design, admissions, sales, and technical teams Update and refresh existing website content regularly Track content performance using SEO and analytics tools Prepare basic content and SEO performance reports

Required Skills & Competencies:

Excellent written communication skills in English / Gujarati / Hindi Strong understanding of SEO content writing principles Ability to write for multiple industries and target audiences Knowledge of keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.) Familiarity with CMS platforms (WordPress preferred) Basic understanding of HTML and content formatting

Thanks & Regards

Vikas Solanki - HR Manager

0091-9714139447

hr@swarrnim.com

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹60,000.00 per month

Work Location: In person