Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) Be actively involved in SEO efforts (keyword, image optimization, etc.) Be actively involved in design and writing to produce high-quality content Provide creative ideas for content marketing and update website Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) Acquire insight into online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Skills: Excellent understanding of digital marketing concepts and best practices Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills
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