Job Description

Job Title: Content Writer (Digital, SEO & Brand) (3-4 Years Exp.)

Role Summary

The Content Writer will be responsible for creating clear, engaging, and brand-aligned content across digital platforms including social media, websites, email campaigns, and influencer collaborations. The role requires strong writing skills, basic SEO knowledge, and the ability to adapt tone and style across multiple brands and formats.

Key Responsibilities

1. Social Media Content

Write captions for Instagram, Facebook, LinkedIn, and YouTube Create content for posts, reels, shorts, stories, polls, and community posts Ensure consistency in brand tone and messaging across platforms Adapt content for different audiences and platforms
2. Website & SEO Content

Write and update website content (pages, product descriptions, banners) Create SEO-friendly blogs and articles Support keyword integration, headings, and content structure Coordinate with designers and developers for content placement
3. Email & WhatsApp Marketing (CRM)

Write newsletters, promotional emails, and informational content Create WhatsApp broadcast content and customer communication messages Ensure clarity, compliance, and readability
4. Influencer / Collaboration Content

Support influencer briefs, captions, and collaboration guidelines Assist with guest blogs and content partnerships Align influencer content with brand messaging
5. Planning, Editing & Reporting

Follow content calendars and delivery timelines Edit, proofread, and refine content for quality and accuracy Support content performance reviews and improvements

Tools & Platforms (Required Working Knowledge)

Google Docs / Microsoft Word Basic SEO tools (Google Search Console, keyword tools) Content collaboration tools (Google Sheets, planners) Basic analytics understanding (Google Analytics - content level)

Required Experience & Skills

3-4 years of professional content writing experience Strong writing, editing, and proofreading skills Experience writing for digital platforms and brands Good understanding of SEO content writing basics Ability to adapt tone for multiple brands and audiences Strong coordination skills with design and marketing teams Good command of US and UK English with the ability to adapt tone and spelling as per audience. Ability to write clearly and accurately in both US and UK English styles.

AI Tools Knowledge (Required)

Working knowledge of AI writing and content-assist tools Ability to use AI for ideation, outlines, rewrites, summaries, and optimisation Ensure human editing, brand tone, and originality in final content
(Examples: ChatGPT, Jasper, Grammarly AI, or similar tools)

Good to Have (Preferred)

Experience with food, FMCG, or D2C brands Knowledge of email subject line optimisation Basic understanding of content performance metrics Experience managing multiple brands or projects Familiarity with influencer and campaign-based content

Compensation & Review

Salary: ₹7,000 - ₹12,000 per month Review: Performance review after 3 months, with scope for salary revision based on performance and contribution
Job Type: Full-time

Pay: ₹7,000.00 - ₹12,000.00 per month

Work Location: Remote