Roles and Responsibilities:- Create compelling and high-performing content across platforms-website, blog, emailers, social, product packaging, campaigns, and more.- Be the voice of the brand-smart, clear, credible, and occasionally cheeky (especially if you're writing for Sleepyhead).- Turn briefs into stories: product USPs, tech-heavy info, or sleep science-bring them to life through engaging storytelling.- Collaborate with designers, marketers, and product teams to ensure content and visuals go hand-in-hand.- Work on scripts for videos, reels, and brand films that inform and entertain.- Stay on top of content trends, SEO best practices, and what the internet is talking about.- Write. Rewrite. Obsess over headlines. And occasionally argue for the Oxford comma (ref:updazz.com)
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