Job Description

Position : Content Strategist
Experience : 3 to 4 yrs
Location : Sec- 63, Noida
Workdays : 6 days
URL : www.outcasts.in

Position Overview:

As a

Content Strategist

at

OUTCAST

, you will be instrumental in developing and executing a content strategy that elevates the brand's presence in the Fast fashion Space. You will be responsible for crafting a cohesive and engaging narrative that resonates with our audience, builds brand loyalty, and enhances OUTCAST's positioning. This role demands a deep understanding of luxury branding, exceptional storytelling abilities, and strong collaboration across departments to ensure consistency and excellence in all brand communications.

Key Responsibilities:

1. Content Strategy Development

Develop and implement a comprehensive content strategy that aligns with OUTCAST's vision, values, and business objectives. Identify target audience segments and create tailored content strategies to engage each segment effectively. Analyse market trends, competitor activities, and customer insights to drive content innovation and planning.

2. Content Creation & Curation

Oversee the production of high-quality, engaging, and on-brand content across channels including website, social media, email campaigns, and print materials. Collaborate with the creative team to produce visually captivating content that reflects OUTCAST's luxury positioning. Curate content that highlights the luxury brand language, and it's communication.

3. Influencer Marketing and Cross-Functional Collaboration

Work closely with marketing, PR, design, and e-commerce teams to ensure content is aligned with product launches, campaigns, and brand initiatives. Partner with influencers to expand content reach and amplify brand impact.

4. Content Performance & Optimization

Monitor and analyse content performance metrics such as engagement, conversion rates, and ROI to optimize strategy. Refine content based on data-driven insights and feedback to improve effectiveness and support business goals.

5. Brand Storytelling

Craft compelling brand stories that resonate with OUTCAST's audience, helping to differentiate OUTCAST in a competitive marketplace. Ensure a consistent tone of voice and visual identity across all content, in alignment with OUTCAST's brand Langugae.

6. Innovation & Trend Awareness

Stay informed about industry trends, emerging platforms, and new content formats to keep the brand at the forefront of fashion communication. Experiment with innovative content ideas and formats to drive engagement and brand differentiation.

Skills & Qualifications:

Bachelor's degree in Fashion, Marketing, Communications, Journalism, or a related field. 2+ years of experience in content strategy, ideally within the fashion, lifestyle or consumer-based industry. Exceptional writing, editing, and storytelling skills with a keen eye for detail. Proficient in content management systems and digital marketing tools. Experience with social media platforms and data analytics. Creative thinker with the ability to translate brand vision into compelling content. Strong project management skills with the ability to handle multiple projects simultaneously. Excellent communication and interpersonal skills with a collaborative approach.

Interested candidates can share their resume at- hr@outcasts.in or contact at - 9667752994

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Schedule:

Day shift
Experience:

total work: 3 years (Preferred)
Work Location: In person