Job Description

Content Strategist / 2 years to 4 years / Hyderabad

Who You Are



You're deeply plugged into the cultural pulse of Telangana, Andhra Pradesh, and Karnataka.

You don't just speak Telugu; you think in it, understanding its humour, emotion, festivals, traditions, and everyday nuances.



You're the person people turn to when they ask, "Will this actually work in Hyderabad?"

You can translate culture into content, and insights into ideas that feel authentic, respectful, and impactful.



You're comfortable collaborating with digital teams, even if you're not executing every post yourself.

Your strength lies in guiding, shaping, and elevating the work through regional intelligence.



What You'll Own

Regional & Cultural Strategy



Be the regional cultural north star for South markets, especially Telangana and Andhra Pradesh.



Share on-ground insights around consumer behaviour, cultural moments, festivals, language nuances, and sensitivities.



Help shape brand relevance for alco-bev products like Mansion House Brandy through culturally rooted thinking.



Ensure all content ideas feel locally authentic while staying true to brand guidelines.



Content Planning & Co-Creation



Co-create annual and monthly content strategies with the central content and strategy teams.



Guide the creation of Telugu-first content across platforms (captions, post ideas, campaign hooks).



Review and refine content to ensure linguistic accuracy, cultural relevance, and tone alignment.



Support adaptation of national ideas into region-first executions.



Collaboration & Partnership



Work closely with content strategists, writers, designers, and account teams as a strategic partner.



Act as a bridge between the client's regional expectations and the agency's creative output.



Participate in brainstorming, reviews, and planning discussions as the regional POV holder.



Help the team anticipate client feedback from a local-market lens.



What We Value



You bring cultural depth, not surface-level translation.



You're generous with knowledge and enjoy guiding teams.



You balance tradition with modern digital thinking.



You respect brand responsibility and understand the nuances of alco-bev communication.



You believe great regional content comes from insight, not imitation.