Job Description

Role Summary

We are looking for a results driven Content Strategist & Social Media Growth Manager who has proven experience in growing personal brands on Instagram & YouTube (short-form + long-form).

Your role is to build, execute, and scale content systems not just plan ideas.

You will work on :

1) Personal branding clients in the healthcare and Founder niche (doctors, professionals)

2) The founder's personal brand (mindset, business, clarity)

This is a growth role, not a posting or Canva job.

Key Responsibilities :

Build end-to-end content strategy for personal brands (short + long form)

Research and identify viral content patterns, hooks, and formats

Deep competitive analysis (what works, why it works, how to replicate/adapt)

Write or guide high-retention scripts for reels & YouTube shorts

Platform optimization (Instagram, YouTube, Shorts, SEO basics)

Track performance using analytics, retention, watch time, saves, shares

Continuously test, iterate, and improve content based on data

Work closely with editors to ensure content is optimized for virality

Help scale personal branding services for healthcare professionals

Required Skills & Experience :

Proven track record of growing Instagram / YouTube accounts(screenshots or links required)

Strong understanding of:

Instagram & YouTube algorithms

Short-form virality mechanics

Content retention & hooks

Excellent content research & scripting ability

Analytical mindset (you understand why something works)

Ability to execute independently without hand-holding

What We Do Not Want :

Freshers with only theory

People who only "schedule posts"

Generic marketers with no growth proof

Canva-only content planners

Job Type: Full-time

Pay: ?30,000.00 - ?50,000.00 per month

Work Location: In person