Job Description

We're seeking a talented

Content Strategist & Writer

to lead both the planning and execution of content for social media campaigns. You will plan, create, publish, and optimize high-impact content across digital channels, ensuring strategies are aligned with client goals and audience needs. You'll work at the intersection of

strategy, writing, SEO, analytics, and creative execution

in a fast-paced agency environment.

Key Responsibilities

Content Strategy & Planning

Develop comprehensive

content strategies

aligned with client objectives, audience insights, and digital trends. Conduct

content audits

and market research to identify gaps, opportunities, and performance improvements. Create and maintain

social media calendars

to organize topics, deadlines, and publishing across platforms. Define content pillars, themes, voice, and messaging frameworks that support business goals.

Write compelling original content

for blogs, websites, emails, social media, case studies, landing pages, and other digital formats. Draft

SEO-optimized copy

to improve organic search performance (keywords, meta tags, headings). Create

long-form pieces

script content for videos. Edit, proofread, and refine content created by internal and freelance writers to ensure quality, voice consistency, and brand alignment. Monitor content performance using analytics tools and KPIs (traffic, engagement, conversions). Adjust strategies and content based on data insights to continually improve results. Stay current with SEO, content trends, and digital marketing best practices.

Collaboration & Client Engagement

Work closely with SEO specialists, designers, social media managers, and account teams to integrate content into broader campaigns Present strategy ideas, content plans, and performance reports to clients and stakeholders. Brief and manage freelancers or junior writers when needed.

Skills & Qualifications

Required

Bachelor's degree in Marketing, Communications, Journalism, English, or related field.

3+ years' experience

in content strategy, writing, or digital marketing (agency experience preferred). Strong

writing, editing, and storytelling skills

across digital platforms. Excellent understanding of

SEO best practices

and content performance metrics. Familiarity with content management systems (CMS), analytics tools, and editorial workflows.

Preferred

Experience with

social media content creation

, UX writing, or multimedia scripts. Ability to interpret data and translate analytics into actionable strategy. Experience managing a team of writers or collaborating in cross-functional projects.
Job Type: Full-time

Pay: From ?25,000.00 per month

Work Location: In person