Job Description

Designation: Content Strategist Location: Malad, Mumbai Work Experience/ Profile: A genuine passion for education and technology Experience writing blogs and a strong presence in the Ed-Tech community is a plus Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM). A creative mindset and the ability to think outside the box, bringing fresh and innovative ideas to the team. The capacity to work in a fast-paced, deadline-driven environment while maintaining a high level of accuracy and quality. Responsibilities: Create engaging content for our website, blog that is consistent with the company\'s brand image and addresses both business goals and consumer needs Collaborate with the design team to develop visually appealing and cohesive content that aligns with the brand\'s aesthetics. Ensure all content is SEO-optimized to improve search engine rankings and organic traffic Analyzing content marketing data to identify trends and anticipate customer needs Liaising with external stakeholders including but not limited to agencies, photographers and videographers, and influencers to create a bank of rich content Creating, adjusting, and managing the content calendar Establishing style guides that specify the writing style and tone needed to create engaging content Developing a solid understanding of the target audience through online and traditional market research Communication and business behavior: Excellent writing skills, as well as the ability to communicate and collaborate effectively. Ability to operate in a fast moving, high growth, entrepreneurial environment, has good communication skills and timely reporting as required. Ability to ensure full legal and ethical compliance and conduct of business at all times and under all circumstances. Desired qualities: 6-8 years of experience into copy and content Bachelor\'s degree in marketing, communications, advertising, journalism, or related field Proven experience in content and copywriting with a portfolio showcasing work A genuine passion for education and technology. Others: Indian Nationality. Intercultural Competence.

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