Job Description

Brief Description

Hiring Alert: Content Strategist at ArihantPlus!

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If you can turn complex investing concepts into content people actually love reading, this one's for you. We're looking for a creative mind who can turn complex finance concepts into stories that engage, educate, and inspire.



ArihantPlus is the digital broking arm of Arihant Capital Markets Limited, and we're on a mission to make investing and trading smarter, more accessible, and truly level for every kind of investor. We're building a platform that empowers beginners, supports seasoned traders, and inspires everyone in between.



To achieve this, we're looking for bold thinkers and sharp creators--people who can turn ideas into impact. ArihantPlus isn't a place for complacency. It's a place for ambitious people who want to do the best work of their careers. We move fast, operate with high ownership, and keep ethics at the core of every decision. Expectations are high, and the rewards match the journey.



We are hiring a

Content Strategist

to join our growth team--someone who understands that great content is not just words, but a business lever. In this role, you'll craft engaging, high-performing content across the entire customer lifecycle, fueling growth by boosting acquisition, engagement, retention, and loyalty.

Job Responsibilities

The role:

Content strategy:

Develop and implement a content strategy that aligns with the research, customer lifecycle and growth objectives. Collaborate with cross-functional teams to create content that supports blogs, marketing campaigns, product rollouts, and customer journeys. Spot trend, stay up-to-date with markets and identify trending topics, plan content calendar and maintain MIS.

Copywriting:

Produce persuasive, clear and engaging copy for multiple channels, including blogs, email campaigns, landing pages, in-app messages, social media, video script, presentations and more. Ensure every piece reflects our brand voice and is tailored to the right user segment.

Lifecycle Marketing:

Create and optimize content for each stage of the customer lifecycle, from acquisition and retention to engagement. Develop messaging that resonates with customers at different touchpoints and drives conversion.

Growth Initiatives:

Work with the growth team to craft content for A/B tests, lead funnels, and other growth experiments. Review performance data, draw insights, and iterate on content to improve performance.

SEO & Analytics:

Apply SEO best practices to strengthen visibility, rankings, and organic reach. Track content performance through analytics tools and adjust strategies as needed to achieve critical metrics.

Team Collaboration:

Work closely with research, designers, marketers, product managers, and other collaborators to ensure cohesive messaging across all platforms. Provide guidance and mentorship to junior writers as needed.

You fit right in if you have:

?? 3+ years of experience in content or strategy (finance experience is a must)

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Skills:

Exceptional writing, editing, and storytelling skills. Strong understanding of customer psychology and how to craft messages that drive action. Familiarity with SEO principles and analytics tools.

?? Interest in personal finance, stock markets, mutual funds, and investing

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Creativity:

Ability to generate innovative ideas and solutions that enhance the customer experience and contribute to growth objectives.

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Attention to Detail:

Meticulous in proofreading and ensuring accuracy in all content produced.

??Strong strategic thinking with experience translating business concepts into multi-format content campaigns that drive measurable results.

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Collaboration:

Proven track record to work effectively in a team environment, with excellent communication and interpersonal skills.



??Location: Mumbai or Indore

Apply now: https://lnkd.in/dXkuUsBS



Join us to make investing accessible, simple, smart, and shareable!

Qualifications and Skills

Qualifications (Content Writer)

Bachelor's degree in

English, Mass Communication, Journalism, Marketing

, or a related field 1-3 years of experience in

content writing, copywriting, or content creation

Strong command of

English grammar, vocabulary, and storytelling

Ability to write clear, engaging, and error-free content Understanding of

SEO

, keyword usage, and content structure Basic knowledge of

financial markets

(preferred, not mandatory) Proficiency in researching and simplifying complex topics Ability to meet deadlines and handle multiple tasks * Familiarity with

Canva

or similar content/design tools (added advantage)