to plan, develop, and manage content that supports
marketing goals, brand positioning, and lead generation
across digital platforms.
Key Responsibilities
Develop and execute a
content strategy
aligned with marketing and business objectives
Plan content calendars for social media, website, blogs, campaigns, and ads
Create and oversee content for
Instagram, Facebook, Google, website, WhatsApp, and email marketing
Coordinate with designers, performance marketers, and sales teams
Ensure brand voice consistency across all content
Optimize content using
SEO and performance insights
Track content performance and improve engagement and conversions
Support campaign launches, offers, and promotional activities
Required Skills & Experience
Proven experience in
content strategy or content marketing
Strong writing, editing, and storytelling skills
Understanding of
digital marketing, social media trends, and SEO basics
Ability to analyze content performance and optimize accordingly
Experience with content calendars, CRM, and marketing tools