Job Description

Job Summary:

We are seeking a results-driven and innovative

Content & Product Marketing Strategist

to lead content initiatives that directly impact

lead generation, product positioning, and revenue growth

. This role combines the creativity of content strategy with the analytical mindset of product management, ensuring that every campaign contributes to business success.

Key Responsibilities:

Develop and execute a

content strategy roadmap

aligned with business, product, and revenue objectives. Lead

product positioning and messaging

through compelling content across all channels (website, blogs, campaigns, sales collateral, social media, video, PR). Drive

lead generation

through performance-focused content strategies (SEO, email marketing, paid campaigns, webinars, whitepapers, etc.). Collaborate with product, sales, and design teams to create

customer-centric messaging

that improves engagement and conversions. Monitor content performance and

track ROI, leads, and revenue impact

of campaigns. Conduct

market research and competitor benchmarking

to identify opportunities for product-led content innovation. Create and optimize

sales enablement assets

(presentations, case studies, product sheets, pitch decks) to support business growth. Experiment with new storytelling formats and

digital growth strategies

to expand reach and revenue streams. Ensure consistency in

brand voice, messaging, and product positioning

across all communication channels.

Qualifications & Skills:

Master's/Bachelor's degree in Marketing, Business, Communications, or related field. 4-7 years of experience in

content strategy, product marketing, or growth marketing

.
Job Type: Full-time

Pay: ₹28,000.00 - ₹50,000.00 per month

Work Location: In person