Job Description

Role Overview

The

Content Strategist

will lead the ideation, creation, and optimization of edexe learning's content across social media, campaigns, and academic promotions. The role requires a blend of

strategic thinking and creative execution

--ensuring that every piece of content aligns with the brand's voice, goals, and student audience.

The strategist will not only write and plan content but also

analyze performance

, collaborate with cross-functional teams, and steer content directions to improve engagement, reach, and conversions.

Key Responsibilities

1. Content Strategy & Planning

Develop and manage monthly content calendars for social media, ad campaigns, and promotions. Plan academic-season-based storytelling and campaigns aligned with exam timelines. Research audience trends, student interests, and competitive positioning to guide content direction. Set measurable goals for engagement, brand reach, and lead generation.

2. Creative Content & Brand Messaging

Write compelling copy for

Instagram posts, carousels, short videos, posters, and brochures

. Create impactful

hooks, taglines, and ad copy

aligned with edexe learning's tone--educational, aspirational, and youthful. Script educational and promotional videos (student stories, mentor insights, academic explainers). Collaborate with designers and video editors to ensure visual and textual harmony across content.

3. Academic + Marketing Integration

Simplify and adapt academic topics (CUET-PG, NET, CAT, etc.) into student-friendly content. Create copy for

digital ads, landing pages, emailers, and WhatsApp broadcasts

. Develop SEO-friendly blogs and website articles to build academic credibility. Coordinate with subject experts to ensure academic accuracy and relevance.

4. Performance & Optimization

Track content performance metrics (engagement, reach, leads). Identify high-performing content types and optimize future campaigns based on analytics. Prepare monthly performance reports and suggest improvement strategies. Ensure brand tone and messaging consistency across all channels.

5. Collaboration & Leadership

Coordinate with design, video, and academic teams for timely campaign execution. Review and provide feedback on written and visual content before publishing. Participate in brainstorming sessions to ideate new campaign concepts. Communicate progress, updates, and new ideas to the CEO and marketing team.

Performance Expectations

Consistent delivery of high-quality, engaging content. Timely execution of campaigns and calendar plans. Strong collaboration and clear communication with creative and academic teams. Regular contribution of ideas that improve brand storytelling and audience growth. Data-driven approach to improve engagement and conversion outcomes.

Skills & Qualifications

Bachelor's degree

in any discipline. Experience in

content strategy, copywriting, or digital marketing

. Strong storytelling, writing, and editing skills. Understanding of social media trends, Meta Ads, and digital campaign strategies. Analytical mindset to interpret content performance data. Excellent communication, organization, and leadership skills.

What We Offer

A creative and collaborative work environment. Opportunity to lead and shape brand communication strategy. Exposure to both academic and marketing content development. Creative freedom, professional growth, and performance-based recognition.
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?18,000.00 per month

Work Location: In person