Job Description

Position:

Content Strategist

Company:

Protectol Healthcare Pvt. Ltd.

Location:

Kochi, India

Reports to:

Brand Manager

Type:

Full-time, On-site

Your Mission, Should You Choose to Accept It

As the

Content Strategist

, you'll be the storyteller behind Protectol's brand voice -- turning ideas into narratives that inspire, engage, and convert. You'll craft content strategies that bring our FMCG and D2C products closer to consumers through meaningful storytelling, impactful campaigns, and data-driven creativity. If you understand both

the art of emotion and the science of attention

, this role is your stage.

What You'll Bring to the Table

1. Strategy & Planning

Design and own the brand's content strategy and editorial calendar across digital, social, e-commerce, PR, and influencer channels. Build campaign-based storytelling frameworks aligned with product launches, marketing goals, and seasonal moments. Collaborate with design, social, and performance teams to maintain message consistency. Conduct content audits, analyze performance, and refine strategies based on insights.

2. Content Creation & Management

Conceptualize and brief creative scripts, campaign ideas, and storyboards for social and video content. Write or oversee high-quality copy for social media, websites, blogs, packaging, and brand collaterals. Ensure brand voice, tone, and visual identity are consistent across every piece of content. Partner with the video and design teams to execute compelling creative deliverables.

3. Brand Storytelling & Campaigns

Build emotionally resonant brand stories that deepen audience connection. Create theme-based, multi-platform campaigns integrating influencer, PR, and event narratives. Support brand partnerships and activations with cohesive storytelling strategies.

4. Performance & Optimization

Track and interpret engagement, reach, and conversion data to optimize content effectiveness. Run A/B tests to identify winning creative approaches and messaging. Stay updated on content trends, competitor strategies, and emerging digital formats.

5. Cross-Functional Collaboration

Work with SEO, performance marketing, and e-commerce teams to maximize content visibility and impact. Support sales and trade marketing through POSM, packaging, and retail content. Partner with influencer and event teams to ensure consistent communication across all brand touchpoints.

What Makes You a Perfect Fit

3-5 years of experience in content strategy, preferably in

FMCG, lifestyle, or D2C

brands. Strong grasp of

consumer psychology

, brand storytelling, and positioning. Excellent command of

English

&

Malayalam

. Skilled in

content planning tools, analytics platforms

, and

AI-assisted systems

. Highly organized multitasker capable of managing multiple campaigns and creative timelines.

What You'll Take from the Table

A front-row seat in scaling one of

India's most exciting FMCG/D2C brands.

Freedom to

experiment with ideas

that shape how consumers perceive the brand. Opportunity to lead storytelling that directly influences

visibility, engagement, and sales growth

. A collaborative, fast-paced work culture.

Competitive compensation

with growth opportunities.
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Internet reimbursement Paid sick time Provident Fund
Ability to commute/relocate:

Edapally, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Are you available to join immediately?
Experience:

Performance marketing: 3 years (Required)
Work Location: In person