1+ years of experience in content strategy, creation, and marketing (preferably in a digital marketing or creative agency)
About the Role:
We are looking for a
Content Strategist
who can bridge creativity and strategy to plan, develop, and manage impactful content across digital platforms. The ideal candidate will be responsible for shaping content direction, ensuring consistency in brand voice, and driving engagement through well-structured content plans that align with business objectives.
Key Responsibilities:
Develop and execute
comprehensive content strategies
aligned with brand and marketing goals.
Plan and oversee
content calendars
for social media, websites, blogs, and digital campaigns.
Conduct
content audits, keyword research, and competitor analysis
to identify opportunities and content gaps.
Collaborate with
copywriters, designers, and social media teams
to create engaging, on-brand content.
Ensure consistency in
and optimize strategies accordingly.
Stay ahead of
industry trends, social media developments, and audience insights
to bring data-driven creativity into content planning.
Support campaign ideation and ensure that all content initiatives drive measurable business results.
Guide and mentor the content team to maintain high-quality standards and innovative output.
Requirements:
Bachelor's degree in
Marketing, Communications, Journalism, or related field
.
1+ years
of experience in content strategy, content marketing, or digital communications.
Proven track record of planning and executing
content strategies that deliver measurable results
.
Strong understanding of
digital marketing, SEO, and social media content dynamics
.
Excellent writing, editing, and storytelling abilities.
Proficiency with
content management systems (CMS)
and analytics tools (Google Analytics, Meta Insights, etc.).
Strong project management and organizational skills.
Ability to translate business goals into clear, creative, and actionable content plans.
Preferred Skills:
Experience working in a
digital marketing agency or brand marketing environment
.
Knowledge of
content performance analysis, user journey mapping, and audience segmentation