Job Description

Tatvanutra is a new-age nutraceutical and wellness brand rooted in Ayurveda and plant-based science. We're currently in our pre-launch phase and building a strong digital presence through educational and engaging content.

We are seeking a passionate and creative Content Strategist to join our team in Surat, Gujarat. This is a full-time, in-person role where you'll work closely with the founder to develop and execute our content strategy.

Role Overview

As a Content Strategist at Tatvanutra, you will be responsible for planning, creating, and managing engaging content across our digital platforms. Your primary focus will be on developing short-form video content (especially Instagram Reels) that resonates with our target audience.

Location: Surat, Gujarat

Employment Type: Full-Time, In-Person

Reports To: Founder

Key Responsibilities

Develop and maintain a comprehensive content calendar.

Research industry trends and identify opportunities for content creation.

Ideate and write engaging scripts for short-form videos and other content formats.

Assist with on-location video shoots.

Manage the editing and posting of content across various platforms.

Track and analyze content performance to optimize future strategies.

Required Skills & Experience

Proven knowledge of Instagram Reels and other short-form video platforms.

Proficiency in content creation tools such as Canva, CapCut, and VN.

A highly creative mindset with a passion for storytelling.

A genuine interest in wellness, Ayurveda, and plant-based living.

Must be based in Surat and available for full-time, in-person work.

What You'll Get

The opportunity to build a brand from scratch.

Significant creative freedom to experiment and innovate.

Invaluable experience in startup branding and digital marketing.

A flexible and supportive work environment

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Application Question(s):

How many years of experience? How much is your current salary?
Experience:

Content marketing: 2 years (Preferred) Content strategy: 2 years (Preferred) Digital marketing: 2 years (Preferred)
Location:

Surat, Gujarat (Required)
Work Location: In person