, who can write clear and concise copy for ads, publications, and websites, and offer content solutions into action whilst working in a team.
Key Responsibilities
Develop and implement a comprehensive content strategy across digital platforms.
Drive lead generation by crafting and executing high-impact content strategies aligned with marketing goals.
Perform keyword research, competitor analysis, and integrate effective calls to action (CTAs) to maximize content performance.
Collaborate with marketing, design, and product teams to align messaging and ensure consistent brand voice.
Manage content calendars, ensuring timely delivery of high-quality, engaging content.
Analyze content performance metrics and optimize strategies based on insights.
Coordinate the creation of blogs, case studies, newsletters, and promotional materials.
Ensure content is SEO-optimized and adheres to best practices in digital marketing.
Oversee copywriting for websites, landing pages, and paid campaigns.
To be responsible for brands communication on various social media platforms like Facebook, Twitter, Google+, LinkedIn And managing online branding, communications and campaigns through the company website, email marketing, building the online community.
Maintain writing guidelines and best practices to guide the creation of quality communications.
Identify and articulate ideas on thought leadership and work with business owners to develop materials including whitepapers, research reports, presentations and case studies.
Work with design team for layout/design of content as and when required.
Key Skills
Excellent verbal and written communication skills. Strong vocabulary. Command over English grammar. Ability to rephrase and modify articles.
Exceptional writing, editing, and proofreading skills.
Strong understanding of content marketing, branding, and SEO.
Proficiency in content management systems (CMS) and analytics tools.
Excellent organizational and project management abilities.
Creative thinker with a strategic mindset
Conversant with SEO related content requirements.
Good computer skills + Internet savvy and ability to use web research for content generation.
Multitasking abilities. Good coordination skills
Education and Experience
Bachelors or master's degree in marketing, English, journalism or related field.
Minimum 5+ Years' experience as a Content Writer in IT Industry
Analytical and Personal skills
Should have good logical reasoning and analytical skills
Good communication skills and extrovert
Positive attitude and a team player
Openness to learn new search engine optimization concepts
Attention to details
* Take own initiatives to achieve own goals
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